Cinch World's Toughest Rodeo

Cinch World’s Toughest Rodeo returns to Wells Fargo Arena on January 12 and 13, 2024. Join us for pre-show fan fun as the rodeo opens at 6:00 PM each night for a free (with ticket) pre-show event down on the dirt. Come early for pony rides, meet the cowboys, hop in the clown’s barrel, take a seat in the bucking shoots on our live photo bulls Sonny and Silver Dollar, or get up close and personal on a behind-the-chutes tour.